Alva Appelgren is a brain scientist with expertise in analysing how feedback influences motivation, performance, learning and the brain. We have just started a collaboration with Brainself, Alvas company, to make Lifee a better product.

Alva and Brainself will help us develop a great feedback system for Lifee, based on academic research. We will also apply for funding together, to further investigate how to motivate children to become more active in a rewarding and fun way.

We met up in central Norrköping to formalize the collaboration!

Tomas, Alva and Magnus are excited about the joint venture! Alva Appelgren is a neuro scientist at Karolinska Institutet in Stockholm, one of the world’s leading medical universities.

Alva also made an appreciated talk at the Linköping university during her visit.