The Week of Almedalen is a hugely popular event in Sweden for decision makers, politicians, organisations and people that want to change society. Of course Lifee were there to show our latest prototype! We succeeded to make an unforgettable impression many of the 35.000 visitors.

pitch_bildav_david_chuck_zaarWe went to Almedalen to participate in the Serendipity Innovation Challenge were we also had a booth to present the latest version of Lifee. Lifee also presented on stage at the Pitch Maraton. The response was overwhelming! At Almedalen, there were a lot of talks and discussion on how to motivate kids to be more physically active. Everyone agreed that Lifee is a perfect way to make activity and outdoor play more fun in a way that the kids will love. We invited people to come and play with the latest version of Lifee and the app game we are working on. The response was ”I WANT THIS NOW!”.

Almedalen was great to validate that Lifee is a great product! We met a lot of interesting people, companies and organisations that we will follow up with now.


Astronaut Christer Fuglesang came by and tried Lifee, he want crazy and almost wrecked the place – just to win the Lifee challenge. Which he did! See the result below: